Why?

You want people to love your brand, right?

But how to do you get close to them? Through your brand language.

Every sentence, every word influences how you’re perceived, reinforcing or undermining your brand.

That’s why you need to get your language jargon-free and your tone of voice spot on.

Consider this a moment: Your brand. What springs to mind?  Is it the visual identity, the logo, typeface, colours, signage and so on?

What about the words? What’s your voice like?  The verbal identity is the missing ingredient for so many lonely, unloved brands.

It’s a shame most business writing is a headache to read: Clunky and impersonal, or the other extreme, too wahey-matey.  When the tone of voice is off, it alienates one half of the relationship. You don’t want that.

You want all your written output to be clear, compelling and consistent in tone.

I can help you define your brand, develop a tone of voice and write whatever you need.

To start the conversation, just email me and I’ll get straight back to you.


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